The Whiteboard SD

Sponsorship

Reach San Diego's Functional Fitness Community

The Whiteboard SD is the media home for San Diego functional fitness — events, athletes, gyms, news, and the San Diego Affiliate Cup. If your brand belongs in this community, let's talk.

Get in Touch

Audience

Who We Reach

10,000+

Active athletes in San Diego County

80+

Functional fitness gyms in the directory

1,200+

Whiteboard Weekly subscribers (growing)

50+

Events tracked per year

Our audience skews 25–45, active competitors and recreational athletes, gym owners, coaches, and community members who show up — to train, compete, and support each other.

Sponsorship Inventory

What's Available

Newsletter — Whiteboard Weekly

Reach engaged subscribers directly in their inbox every week. Options include sponsored content, banner placement, and product spotlights. Whiteboard Weekly goes out to athletes, coaches, and gym owners across San Diego.

Great for: supplement brands, gear, gyms, event promoters, coaches

Events Calendar — The Heat List

The Heat List is the primary destination for San Diego functional fitness events. Sponsor the events page, get your event or brand featured, or run a persistent banner that reaches athletes actively looking for competition opportunities.

Great for: event organizers, equipment brands, training programs

San Diego Affiliate Cup

Title or presenting sponsorship for the flagship competition season. Your brand front and center across all 11 events, the standings page, Affiliate Cup coverage, and season recap content. The highest-visibility opportunity on the platform.

Great for: brands targeting serious competitors and gym owners

Athlete & Gym Spotlight

Branded athlete features, gym profiles, and content spotlights. Co-create authentic stories with local athletes and gyms. Ideal for brands that want earned-media style exposure rather than display advertising.

Great for: coaching programs, apparel, recovery, nutrition

Get Started

Sponsor Inquiry

Fill out the form below and we'll follow up within 2 business days with a media kit and available inventory.