Sponsorship
Reach San Diego's Functional Fitness Community
The Whiteboard SD is the media home for San Diego functional fitness — events, athletes, gyms, news, and the San Diego Affiliate Cup. If your brand belongs in this community, let's talk.
Get in TouchAudience
Who We Reach
10,000+
Active athletes in San Diego County
80+
Functional fitness gyms in the directory
1,200+
Whiteboard Weekly subscribers (growing)
50+
Events tracked per year
Our audience skews 25–45, active competitors and recreational athletes, gym owners, coaches, and community members who show up — to train, compete, and support each other.
Sponsorship Inventory
What's Available
Newsletter — Whiteboard Weekly
Reach engaged subscribers directly in their inbox every week. Options include sponsored content, banner placement, and product spotlights. Whiteboard Weekly goes out to athletes, coaches, and gym owners across San Diego.
Great for: supplement brands, gear, gyms, event promoters, coaches
Events Calendar — The Heat List
The Heat List is the primary destination for San Diego functional fitness events. Sponsor the events page, get your event or brand featured, or run a persistent banner that reaches athletes actively looking for competition opportunities.
Great for: event organizers, equipment brands, training programs
San Diego Affiliate Cup
Title or presenting sponsorship for the flagship competition season. Your brand front and center across all 11 events, the standings page, Affiliate Cup coverage, and season recap content. The highest-visibility opportunity on the platform.
Great for: brands targeting serious competitors and gym owners
Athlete & Gym Spotlight
Branded athlete features, gym profiles, and content spotlights. Co-create authentic stories with local athletes and gyms. Ideal for brands that want earned-media style exposure rather than display advertising.
Great for: coaching programs, apparel, recovery, nutrition
Get Started
Sponsor Inquiry
Fill out the form below and we'll follow up within 2 business days with a media kit and available inventory.